Setting the Grounds for Successful Market Access

Successful market access, whether licensing a deal or taking an organization into the marketing or selling phase, is directly dependent upon a successful clinical trial strategy. This should be developed and implemented for every compound and device in a given field, and there are a number of key factors that should be considered when developing a successful clinical trial strategy. 

This lecture will review the global issues of clinical trials: conducting a clinical trial in a global and regional basis and the competitive analysis and research needed to not only show a product advantage, but recruit patients, as well. This lecture will also discuss the importance of having a product reimbursement strategy from the very beginning, and other key issues needed to position any product in the global marketplace.